The story of Delta Blues Rice is a legacy 90 years in the making. The Arants family began farming in the Mississippi Delta in 1924, when land was cleared with mules and sheer determination. Swamps were turned into farmable land fueled by the rich soil native to the Delta. For generations, the farm grew and farming practices evolved. Today, rice is milled using modern equipment. The farmers choose the best rice variety each year to plant. The seeds meet high industry standards and are identity preserved. Farm practices conserve water and soil while also growing a healthy crop. The Arants family takes great pride in their crops. Once you try them, you’ll understand why!
We spoke with David Arant Jr. of Delta Blues to get the scoop on his history in the business:
Could you please share a little of your own history with us? How did you find yourself here? How did you discover your passion?
My family had an old rice mill for decades, and we often gave our product away to friends and family during the holidays. People always wanted more rice; it gave us the idea to start our own rice mill. We had grown up eating home-grown rice, and we wanted to share our delicious rice with others. My passion is showing people what rice straight from the farm tastes like. In other countries, rice is a staple for some people’s diets. In the U.S., it is seen more as a filler or a side dish. Rice is such a versatile product and ours has a great taste that people really enjoy.
What is your favorite part about your job?
Sharing our rice products with the many people who care about knowing where their food comes from. I love to see how people react to tasting our rice for the first time; they are always surprised that rice has a flavor.
What is the most challenging part about your job?
I have the fault of being an entrepreneur, and I am not satisfied with something until it is as close to perfect as possible. I want to see our company grow, so my mind is constantly busy thinking of ways to improve and expand. My goal is to show the whole country what fresh from the farm rice tastes like. I want this business to grow, but the biggest challenge is balancing my family time. Also, I am still a farmer—I farm with my father and uncle and we all work together on the farm. Helping grow the crops is a very important part of my job.
What does success look like to you?
Success to me looks like producing a high-quality product that people can enjoy on their tables for years to come. I want our rice to be synonymous with quality, family, and small-batch milling.
What’s the most interesting or surprising lesson you’ve learned doing what you do?
This is the first business I have ever started, and it is surprising to me how much work in involved and how many hats have to be worn to make a business succeed. I have learned that most things are not as straight-forward as they seem.
What's your favorite food?
That’s an easy one—rice and butter. Really, it is probably a big, juicy steak.